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This site is created for your learning in regards to the Digital Marketing topic, also a journal for me as a Digital Marketing trainer in AirAsia Academy (Formerly known as Redbeat Academy). Feel free to check out the public forum to find out more tips & discussions from all trainers.

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Key topics of learning

Online Branding

It's crucial to understand your brand before working on the marketing plan. You may watch this video to have an overview of the brand positioning exercise.

I usually will discuss further in the courses below:

Content Marketing

Effective content is the intersection between what the brands want to tell and what the consumers want to know. Get an idea about Content Marketing Process from this article.

I usually will discuss further in the courses below:

Email Marketing

Get an overview of Email Marketing from this article and I usually will discuss further in the courses below:

Social Media Marketing

I usually will discuss further in the courses below:

Website & eCommerce

I usually will discuss further in the courses below:

BINA Digital Programme

As I always shared with my trainees, BINA Digital Programme is one of the main reasons for me to join the Academy because the concept of helping small & medium-sized businesses to sustain their business online is similar to what I have been done for the past few years in my own firm, Greenie Solutions. I am conducting 2 separate topics for BINA Digital Programme:

  • 'Building a Digital Marketing Plan for success'

  • 'Building your own website'

Refer to the website for more course details

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