It's crucial to understand your brand before working on the marketing plan. You may watch this video to have an overview of the brand positioning exercise, or if you are interested to learn more through the on-demand learning platform, feel free to subscribe to the plan from AirAsia Academy.

I usually will discuss further in the courses below:

• 3-months (+1 to 2 months of Capstone Project) Digital Marketing Course (Chapter 2.1 Online Branding)

• 16-hours Digital Marketing 101 (Day 1 Online Branding)

• 4-hours Online Branding Byte Size Course

Effective content is the intersection between what the brands want to tell and what the consumers want to know. Get an idea about Content Marketing Process from this article.

I usually will discuss further in the courses below:

• 16-hours Digital Marketing 101 (Day 1 Content Marketing)

• 3-months (+1 month Capstone Project) Digital Marketing Course (3.4 Content Tools)

Get an overview of Email Marketing from this article and I usually will discuss further in the courses below:

• 16-hours Digital Marketing 101 (Day 1 Email Marketing)

I usually will discuss further in the courses below:

• 16-hours Digital Marketing 101 (Day 2 Social Media Marketing)

• 3-months (+1 month Capstone Project) Digital Marketing Course (Social Media Marketing & Tools Chapter)

• 4-hours Social Media Marketing Byte Size Course

I usually will discuss further in the courses below:

• 3-months (+1 month Capstone Project) Digital Marketing Course (Chapter 4 Learning)

• 2-hours Customer Segmentation Byte Size Course

• 4-hours Marketing Mix Byte Size Course

• 4-hours Creating a Marketing Plan Byte Size Course

I usually will discuss further in the courses below:

• 3-months (+1 month Capstone Project) Digital Marketing Course (Chapter 5 & 6)

• 4-hours eCommerce Byte Size Course

As I always shared with my trainees, BINA Digital Programme is one of the main reasons for me to join the Academy because the concept of helping small & medium-sized businesses to sustain their business online is similar to what I have been done for the past few years in my own firm, Greenie Solutions. I am conducting 2 separate topics for BINA Digital Programme:

• 'Building a Digital Marketing Plan for success'

• 'Building your own website'

Refer to the website for more course details