It's crucial to understand your brand before working on the marketing plan. You may watch this video to have an overview of the brand positioning exercise, or if you are interested to learn more through the on-demand learning platform, feel free to subscribe to the learning plan from AirAsia Academy.

Effective content is the intersection between what the brands want to tell and what the consumers want to know. Get an idea about Content Marketing Process from this article.

Get an overview of Email Marketing from this article

93.6% of the world's internet users are active in social media (Datareportal, July 2022). This makes Social Media Marketing a key component in Digital Marketing. If you are interested to learn more, feel free to subscribe to the on-demand learning course from AirAsia Academy.

I usually will discuss further in the courses below:

• 3-months (+1 month Capstone Project) Digital Marketing Course (Chapter 4 Learning)

• 2-hours Customer Segmentation Byte Size Course

• 4-hours Marketing Mix Byte Size Course

• 4-hours Creating a Marketing Plan Byte Size Course

I usually will discuss further in the courses below:

• 3-months (+1 month Capstone Project) Digital Marketing Course (Chapter 5 & 6)

• 4-hours eCommerce Byte Size Course