SITE DOMAIN IS PART OF YOUR BRAND ASSET
by Ciayi Lim
Associate your brand name with the domain name
Your site domain should reflect your brand name and that is the main communication channel to your targeted audience. Type in your domain name at the domain checker column from domain registration companies such as GoDaddy or Google Domains as the first step and select the domain extension. Check out the article from Google Domains to learn more.
Enhance it with value proposition whenever needed
It is a common situation when your ideal domain name has been taken or marked as a premium domain if your brand name consists of generic keywords. If that is the case, consider the alternative options that are able to enhance your brand value proposition. If you have secured your brand trademark in a particular market and found that the brand name domain is owned by another person, you can seek legal advice to claim the domain ownership. Check out the article from Google Domains to learn more.
Consider domain management option before you purchase
There are many domain registrars available in the market and one of the consideration factors is to understand the accessibility of your domain management after purchase. The next step after securing your domain is to look into site development as well as other integrated marketing features including a business mailbox. Usually, we need to update the DNS setting to point the domain to the site server and on top of that, we can also create and manage subdomains without paying extra for different campaign landing pages. Hence, you want to ensure easy access to domain management and other added-value services such as data privacy, site security, site builders from the domain registrar too. Check out the article from Google Domains to learn more.