An Overview of Social Media Marketing Tools

Can we manage the social media platforms without tools? YES! Of course, we can. However, if you are managing multiple social media platforms at the same time, you may want to check out some management tools to make your life easier! Take a look at the comparison below (Explore GetApp for Softwares recommendation):

The first social media management tool that I used was Hootsuite, where you can manage the private inbox & public comments from various social media platforms within one dashboard. On top of that, we can also plan & schedule the organic social media content in one place. Brand mention monitoring is available but restricted to Facebook & Twitter, and hashtag monitoring is also available only for Instagram.

Mention & SemRush provide you with similar publishing features for multiple social media platforms but they both offer a better experience in competitor’s performance tracking. Competitive analysis reports are easily obtained from both Mention & SemRush including audience size, publishing trends, most engaging content, common hashtags, and more.

UNFORTUNATELY, we can’t schedule the new types of social content like Stories or Instagram Reels with these tools but I do believe that features will be updated pretty soon due to the increasing demands. If you are looking for a tool to include TikTok post scheduling, you may check out Later. BUT, if you are only focusing on Facebook & Instagram, the latest update on Meta Business Suite is really awesome too where you can enjoy the ‘Content Inspiration’ + ‘Mentions & Tags’ features in one dashboard. You can also respond & repost the UGC (Only for - Share to Instagram Stories) when reviewing the mentions & tags.

Well, if you want to get a taste of social search with sentiment analysis & trending topics, check out the free tools from Talkwalker. Sometimes, you may experience insufficient data when the free plan (Free plan only limit to past 7 days data search & limited data source) but it’s still useful for us to explore some content inspiration.


Lastly, price comparison as below:

Social Media Marketing is one of my topics of discussion during the below courses with AirAsia Academy: