DM, Digital Marketing.
This site is created to keep track of the learning materials and updates of the Digital Marketing courses that I am conducting with AirAsia Academy. This is also my journal as a professional trainer. Feel free to check out my professional background on LinkedIn and connect me for further discussion.
Some of the topics of learning
It's crucial to understand your brand before working on the marketing plan. You may watch this video to have an overview of the brand positioning exercise, or if you are interested to learn more through the on-demand learning platform, feel free to subscribe to the learning plan from AirAsia Academy.
Strategic Marketing Plan
I usually will discuss further in the courses below: