DM, Digital Marketing.

This site is created to keep track of the learning materials and updates of the Digital Marketing courses that I am conducting with AirAsia Academy. This is also my journal as a professional trainer. Feel free to check out my professional background on LinkedIn and connect me for further discussion.

Some of the topics of learning

Online Branding

It's crucial to understand your brand before working on the marketing plan. You may watch this video to have an overview of the brand positioning exercise, or if you are interested to learn more through the on-demand learning platform, feel free to subscribe to the learning plan from AirAsia Academy.

Content Marketing

Effective content is the intersection between what the brands want to tell and what the consumers want to know. Get an idea about Content Marketing Process from this article.

Email Marketing

Get an overview of Email Marketing from this article

Social Media Marketing

93.6% of the world's internet users are active in social media (Datareportal, July 2022). This makes Social Media Marketing a key component in Digital Marketing. If you are interested to learn more, feel free to subscribe to the on-demand learning course from AirAsia Academy.

Website & eCommerce

I usually will discuss further in the courses below: